Sony XR50X90JU Freestanding Television - Black
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Sony XR50X90JU

Freestanding Television - Black

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Become captivated with lifelike picture quality from this fantastic 50 Inch Sony Bravia XR50X90JU LED 4K Google TV. Sony’s Bravia XR comes with an assortment of enhanced picture technology, including XR Colour, which utilises cognitive processing to extend colour shades, creating ultra-realistic colour. With XR Picture Clarity, you’ll enjoy sharp 4K resolution, combined with XR Motion Clarity, you’ll always see smooth and crisp imagery, even during your favourite action packed scenes. With incredible Dolby Atmos and DTS digital surround, you’ll experience an unparalleled soundscape, enhancing your entertainment hub. And if these features weren’t enough, you can control your TV using nothing but your voice. This stylish TV is made for pure entertainment.
BrandSony
Product Code XR50X90JU Alt Codes

EAN: Black - 04548736125162

ColourBlack
Energy Rating G View Energy Label
TV Screen Size50"
TV Screen TypeLED
TV HDMI ports4
Integration TypeFreestanding
Warranty5 Years
Weight19 kg
DimensionsW: 1119mm x H: 649mm x D: 70mm
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£1,099.00
Was £1,249.00 | Save £150.00
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£1,099.00
Was £1,249.00 | Save £150.00
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Sony Bravia XR 50 Inch Full Array LED 4K Google TV

Key Information

  • Design: Flush Surface
  • Display Type: Direct LED
  • Operating System: Android TV
  • Resolution Size: 3840 x 2160
  • Series: X90J

Display

  • Aspect Ratio: 16:9
  • Display Format: 4K UHD
  • Refresh Rate: 120 Hz
  • Screen Size: 50 Inch

Picture Technology

Picture Enhancements

  • Dynamic Contrast Enhancer
  • Live Colour Technology
  • XR 4K Upscaling
  • XR Contrast Booster
  • XR HDR Remaster
  • XR Motion Clarity
  • XR Smoothing
  • XR Super Resolution
  • XR Triluminos Pro

Picture Modes

  • Number of Picture Modes: 11
  • Cinema
  • Custom
  • Dolby Vision Bright
  • Dolby Vision Dark
  • Game
  • Graphics
  • IMAX Enhanced
  • Netflix Calibrated
  • Photo
  • Standard
  • Vivid

Audio System

  • Dolby Atmos
  • Dolby Audio
  • Sound Modes: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
  • Sound Output: 20W
  • Speaker Configuration: Full Range (Bass Reflex) x2, Tweeter x2
  • Speaker Type: Acoustic Multi-Audio Sound X –Balanced Speaker

Audio Features

  • 3D Surround Upscaling
  • DTS Digital Surround
  • Room and User Position Compensation
  • Voice Zoom 2

Smart Technology

  • Intelligent Assistant: Alexa, Google Assistant
  • Internet Browser: Vewd
  • Internet of Things (IoT) Compatible
  • Voice Search

Network & Internet Multimedia

Streaming Services

  • 4oD
  • All 4
  • Amazon Prime Video
  • Apple TV
  • BBC iPlayer
  • Disney+
  • ITV Player
  • Netflix
  • UKTV Play

Remote Control

TV Settings

  • Auto Calibration with Calman
  • Closed Captions Digital Subtitles
  • Multilanguage Display
  • Multilanguage Text Input
  • Teletext
  • Text Magnification

Connections

  • Analog Tuner x2
  • Digital Audio Output x1
  • Digital Tuner x2
  • Ethernet x1
  • HDMI Ports x4
  • Headphone Output x1
  • Satellite Tuner x2
  • USB Ports x2
  • Wireless

Power

  • Auto-off
  • Eco Friendly
  • Energy Efficiency Rating: G
  • On-mode Power Consumption: 85 W
  • Power Consumption: 85 kWh/1000 Hours
  • Power Saving Mode
  • Standby Power Consumption: 0.5 W

Installation Information

  • Power Supply: AC 220-240 V 50Hz
  • Stand Design: Slim Blade Stand – Titanium Black
  • Stand Size (mm): 665(W) x 286(D)
  • VESA Wall Mount Size: 200 x 200 mm
  • VESA Compatibility

Dimensions & Weight

  • Dimensions - Boxed (mm): 1225(W) x 782(H) x 141(D)
  • Dimensions - Unboxed With Stand (mm): 1119(W) x 715(H) x 286(D)
  • Dimensions - Unboxed Without Stand (mm): 1119(W) x 649(H) x 70(D)
  • Weight – Boxed: 19 Kg
  • Weight – Unboxed With Stand: 14.6 Kg
  • Weight – Unboxed Without Stand: 13.5 Kg

Sold as an Agent of Euronics Ltd

    Product Overview
    Watch all the action in excellent 4K quality with this Sony 50” UHD TV. Featuring entertainment for the whole family, the XR50X90JU is the ultimate package.

    Powered by Sony’s most powerful Cognitive Processor XR, the XR50X90JU takes vision and sound to the next level. It understands how humans see and hear, completely transforming the way you watch TV. Featuring XR Triluminos Pro, this model produces a wider palette of colours with an enhanced range of hue and saturation. The result is natural shades and precise details no matter what you’re watching.

    Achieve accurate contrast in both bright and dark scenes with Full Array LED backlight technology. Thanks to XR Contrast Booster, light is precisely balanced across the screen, dimming some areas and boosting others. By adjusting brightness in glare and deeper blacks in shadow, every scene will look more real, as if you are right there. What’s more, with XR Motion Clarity technology, fast-paced scenes are smooth and blur free so you can enjoy more of the action.

    Thanks to Acoustic Multi-Audio Sound, positioning tweeters are positioned at the back of the TV allowing sound to follow the scene for a truly immersive experience.

    Enjoy this Sony model to its maximum by displaying it in your home using the slim blade stand or, you can mount it on the wall.

    You’ll find a range of connection options on the XR50X90JU. This includes four HDMI and three USB ports, so you can connect all your family’s chosen devices. Link a Blu-Ray player, games console or soundbar to make full use of the 50” UHD screen. And, with Bluetooth and Chromecast built in, you can share content via a smartphone or tablet.

    Once connected to the internet via Wi-Fi or an Ethernet cable, you can explore a world of top quality entertainment. Explore apps such as Netflix, Disney+, and Prime Video or take advantage of catch-up services including BBC iPlayer, ITV Player and 4oD. With the Google App store, you’ll never be short on options again.

    If you prefer live TV, this model comes complete with YouView - access over 70 TV and radio channels at the touch of a button. Plus, you can pause, rewind and record your favourite shows to watch at a time to suit you. You can even scroll back seven days in case there is anything you have missed.

    Looking for films with a particular actor? Using Voice Search, you just need to say their name, and you’ll be presented with a choice of their films. It also means you’re in total control of your TV’s functions, so when the remote is stuck behind the sofa, you’ll only need your voice to change the volume. Entertainment has never been more convenient.

    XR Picture
    Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.

    XR Colour
    See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

    XR Triluminos Pro
    Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

    XR HDR Remaster
    With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

    XR Contrast Booster 5
    By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

    XR Contrast
    Feel breath-taking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.   

    4K XR Super Resolution
    XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

    XR 4K Upscaling
    Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

    XR Clarity
    Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

    XR Motion Clarity
    On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

    4K XR Smoothing
    XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

    XR Motion
    Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear.

    Acoustic Multi-Audio
    Our Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.

    4K/120fps
    Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

    XR Sound Position
    For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

    Google TV
    Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

    3D Surround Upscaling
    Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

    XR Surround
    With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

    Google Assistant
    Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

    Works with Alexa
    Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

    Voice Search
    Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

    Works with Apple AirPlay / Apple HomeKit
    With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

    Chromecast Built-in
    Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

    Works with Ok Google
    Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

    Flush Surface Design
    As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

    2-way Multi-position Stand
    A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

    Smart Remote
    All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

    Light Sensor
    On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

    Acoustic Auto Calibration
    No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

    Living Decor
    Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

    IMAX Enhanced
    This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

    Dolby Vision and Dolby Atmos 
    Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

    BRAVIA CORE
    A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

    Delivery

    We are currently offering FREE delivery on the Sony XR50X90JU in about 5 - 7 days

    Installation

    We offer a premium installation service to most South East postcodes. You can check whether we offer an installation service in your area by using the postcode finder on the product page, or by simply adding the item to your online basket and entering your postcode.

    Recycling

    We’re able to remove your old like-for-like Television for £20 provided it’s disconnected and ready for collection prior to delivery. We offer this service nationwide.

    Warranty

    The Sony XR50X90JU comes with a 5 year warranty.

    Returns

    Under the Consumer Contracts Regulations 2013, if you buy online or by phone you have the right to cancel your order within 14 days after receipt of the products, without giving a reason.

    If you wish to exercise your right of cancellation, you are obliged to retain possession of the goods and take reasonable care of them. To exercise the right to cancel, you must inform us in writing of your decision to cancel your contract by a clear statement, including details of your name, address, phone number and email address (where available ) along with details of the order you wish to cancel.

    For more information see our Returns Section

    Accredited Retailer

    RDO are proud to be an accredited retailer of all Sony appliances.


    We are constantly checking prices to make sure we are competitive on all Sony appliances.
    This should be the cheapest price for the Sony XR50X90JU anywhere in the UK.
    If you have seen it cheaper elsewhere or you are interested in a package deal please call us on 01737 240403 and we will do our very best to beat the price.
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