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Bora in 2019: 13 years after BORA founder Willi Bruckbauer, following the wishes of his customers, developed a perfect extractor hood: today, it is synonymous with effectiveness in the kitchen, design, quality—that is: a classic, the original. Following its self-image as a trendsetter, BORA will present two innovative and revolutionary new products at the Cologne interior design trade fair at the beginning of the year. Ongoing development of BORA Classic 2.0, which has already received the 2019 Iconic Award from the German Design Council, sets new standards with a concise design and optimised operating and control concept. BORA Pure is an innovation for everyone. It stands for puristic, minimalist design. It is intuitive and easy to handle, colour-customisable and effective—a class of its own.
To reach and inspire even more people, BORA uses social media such as Facebook, Instagram, Pinterest and YouTube much more. For this reason, the innovative company continues its commitment to cycling and has extended the sponsorship contract until and including 2021. Dynamism and movement are values shared by BORA and the BORA – hansgrohe team. BORA benefits enormously from the international media presence of the cycling team of the tree-times world champion Peter Sagan.
The BORA high-rise will shine in new impressive splendour this year.